Linda Couwenberg is a PhD candidate in Marketing Management at Rotterdam School of Management. Linda is also part of the Decision Neuroscience Lab at the Donders Institute for Brain, Cognition and Behavior, and combines behavioral experiments with neuroimaging methods. Her core research interests are in the areas of decision making and motivation. Within these broad domains, she has several streams of research. In her research on decision making, she focuses on the drivers of diversification and satiation. In her research on motivation, she examines the dynamics of goal progress and its influence on motivation to obtain a reward. Linda holds a MSc (Research) in Psychology *(cum laude*).