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Luis Prato Viermas
External PhD candidate
,
Rotterdam School of Management
,
Department of Technology and Operations Management
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2023
Holistic Approach to Market Segmentation of Industrial Smart Services: What Is the True Value of Data?
Prato, L.
,
27 Jun 2023
,
Digital Pricing Strategy: Capturing Value from Digital Innovations.
Taylor and Francis AS
,
p. 159-172
14 p.
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:
Chapter/Conference proceeding
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Chapter
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Academic
Pricing Mechanism
100%
Market Segmentation
100%
Interdependency
100%
Pricing
100%