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Personal profile

Research interests

Marc Verboord is professor of Media and Society at the Erasmus School of History, Culture and Communication (ESHCC), Erasmus University Rotterdam.

His research is situated at the intersection of cultural sociology, communication science and journalism studies. His expertise concerns media consumption, societal impacts of digitalization and new media, cultural globalization, and cultural evaluation and legitimation. Currently, he is Board member and researcher in the H2020-project, INVENT: European Inventory of Societal Values of Culture as a Basis for Inclusive Cultural Policies in the Globalizing World, a comparative research project in nine European countries. 

Marc Verboord studied Language and Culture Studies, specializing in Marketing and Sociology of Books, at Tilburg University. He received his PhD in Sociology from Utrecht University in 2003, at the Interuniversity Centre of Social Science Theory and Methodology (ICS). His dissertation examined the influence of literary education and parental socialization on the reading of fiction books in the period 1975-2000. He was postdoc researcher in the NWO funded research program Cultural Canons and Cultural Capacities at Tilburg University. Between 2004 and 2008 he was postdoctoral fellow in the NWO VICI-funded project Cultural Classification Systems in Transition. In 2008 he became Assistant professor and 2011 Associate professor in Media & Communication. In 2018 he was visiting professor at the University of Copenhagen in the department of Media, Cognition and Communication.

He has published in more than 40 peer-reviewed scholarly journals including American Sociological Review, New Media & Society, American Behavioral Scientist, Information, Communication & Society, European Sociological Review, European Journal of Communication, Journalism & Mass Communication Quarterly, Poetics, Gender & Society, and PLOS One. He is member of the Editorial board of Poetics: Journal of Empirical Research on Culture, the Media and the Arts, for which he served as co-Editor-in-Chief between 2015 and 2021. An overview of his research can be found at Google Scholar, an overview of editor and reviewer activities here.

He teaches in the International BA in Communication and Media (IBCoM), the MA Media Studies and the research master Sociology of Culture, Media and the Arts. He has been member of the Program Committee Media & Communication; member and vice-chair of the Examination Board of ESHCC; board member of ERMeCC; academic coordinator of MA Media, Culture & Society, as well as the two-year research master Sociology of Media, Culture and the Arts; coordinator of the IBCoM BA thesis class; and methods coordinator in IBCoM. Between 2020 and 2023, he served as head of the department of Media & Communication at ESHCC.



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