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Personal profile

Research interests

Martijn G. de Jong is a professor of marketing research at the Erasmus School of Economics (ESE). Prof. De Jong's substantive research focuses on consumer well-being (reducing undesirable behaviors; promoting responsible and prosocial behavior), the development of cross-national consumer behavior theories, and sensitive consumer behavior. He generally uses large-scale international datasets to develop generalizable  theories. His methodological interests include market research techniques (conjoint methodology, survey methodology, computational text analysis), cross-cultural data analysis, Bayesian statistics, Machine learning (Python, R, JavaScript).

He teaches Global Brand Strategy and is the academic director of the master program in marketing.  Prof. De Jong's work has been published in the most prestigious marketing and management journals, such as Management Science, Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Quantitative Marketing & Economics. His work has also appeared in top psychometric and psychological journals like Psychometrika, Journal of Personality and Social Psychology. He serves on the editorial board of the Journal of Marketing Research (previously also on the boards of Marketing Science, Journal of Consumer Research, and the International Journal of Research in Marketing). Professor de Jong was named an MSI Young Scholar in 2009. He is the recipient of the 2020 AMA Global Marketing Award, the 2015 Paul E. Green award for best paper in the Journal of Marketing Research, Tilburg University's dissertation award 2007, the Johannes Cornelis Ruigrok award 2009 by the Dutch Social and Economic Council, the ERIM outstanding young researcher award 2009, the Erasmus Research prize 2010, and the Christiaan Huygens award 2010 presented by the minister of education.  Major grants received during his career include the EUR fellowship 2007, a Niels Stensen stipend 2007, and the Netherlands Organisation for Scientific Research VENI and VIDI grants. He obtained his PhD in marketing from Tilburg University in 2006, and holds an MSc in Econometrics from Erasmus University. He has been a visiting scholar at Columbia University since 2008. Prof. De Jong has acted as a consultant for various companies in the market research industry, the  luxury and defense industry, the Catholic Church, and he has also served as a legal expert witness.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production


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Collaborations and top research areas from the last five years

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