Michiel Crombrugge

dr. Michiel van Crombrugge

Personal profile

Research interests

Michiel Van Crombrugge is Associate Professor of Market Insights and Innovation at the Erasmus School of Economics at Erasmus University Rotterdam. He earned a PhD in Business Economics from KU Leuven. His research lies at the intersection of marketing, innovation, and economics, and focuses on multichannel retailing, platform markets and network effects. In his retailing research, Michiel uses econometric models to study the drivers and market impact of retailers’ and manufacturers’ transactional channels. In his platform market research, Michiel studies the market outcomes of platform- and seller-level managerial strategies and individual consumer behavior. His research has been published in leading business journal such as the Journal of Marketing, the Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing. At the Erasmus School of Economics, Michiel teaches courses on empirical marketing and marketing analytics.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

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Collaborations and top research areas from the last five years

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