Michiel Van Crombrugge is Associate Professor of Market Insights and Innovation at the Erasmus School of Economics at Erasmus University Rotterdam. He earned a PhD in Business Economics from KU Leuven. His research lies at the intersection of marketing, innovation, and economics. He focuses on strategic marketing issues surrounding new business models in multichannel retail and platform markets. His research has been published in leading business journal such as the Journal of Marketing, the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing, and Harvard Business Review. At the Erasmus School of Economics, Michiel teaches courses on empirical marketing and marketing analytics.