dr. Michiel van Crombrugge

Search results

• 2025

  Engagement in platform markets: A (video) game changer?

  Stremersch, S. & van Crombrugge, M., 2025, (E-pub ahead of print) In: Journal of the Academy of Marketing Science.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  File
• 2024

  Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength

  Van Crombrugge, M., Holtrop, N., Cleeren, K. & Breugelmans, E., 7 Aug 2024, (E-pub ahead of print) In: International Journal of Research in Marketing.

  Research output: Contribution to journal › Article › Academic › peer-review

  • Synergy 100%
  • Specific Industry 100%
  • Price 100%
  • Price Elasticity 100%
  • Manufacturer Encroachment 20%

• How Retailers Change Ordering Strategies When Suppliers Go Direct

  van Crombrugge, M., Breugelmans, E., Gryseels, F. & Cleeren, K., 31 Jul 2024, (E-pub ahead of print) In: Journal of Marketing.

  Research output: Contribution to journal › Article › Academic › peer-review

  • Price 100%
  • Relationship Quality 100%
  • Survey Analysis 50%
  • Authors 50%
  • Underlying Mechanism 50%

• Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand

  Van Crombrugge, M., Breugelmans, E., Breiner, F. & Scheiner, C. W., May 2024, In: Journal of Marketing. 88, 3, p. 88-109 22 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  Open Access

  • Store Brand 100%
  • Internet Usage 100%
  • Sales 100%
  • Consumer Good 50%
  • Authors 33%
  6 Citations (Scopus)
• 2018

  Empirical Studies on Manufacturer Direct Channels

  Van Crombrugge, M., 2018

  Research output: Types of Thesis › Doctoral Thesis › External