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Research interests

Nicola Kleyn is a professor of corporate marketing at the Department of Marketing, Rotterdam School of Management, Erasmus University (RSM). She is the Dean of Executive  at RSM. Nicola 's research and teaching activities focus on the areas of corporate branding and corporate reputation. Her published academic articles have appeared in, among others, the European Journal of Marketing, the Journal of Business Ethics and the California Management Review and she has also published a number of case studies. Prior to joining RSM in 2020, Nicola spent five years as the Dean of the University of Pretoria’s Gordon Institute of Business Science where she continues to hold the title of Extraordinary Professor. Before spending the last twenty years in academia, Nicola worked in the financial services sector at Investec Bank where she headed up the corporate learning function. She chairs the Accreditation Committee for the Association of African Business Schools, is a board member of CEEMAN and a fellow of EYQ, a global think tank.


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