• Source: Scopus
20182021

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**Roel Lutkenhaus (1985) is an academic researcher and liaison officer at the Erasmus [Movez Lab][], a research team with a shared interest in young people, digital media and well-being. His research focuses on mapping societal undercurrents in digital media networks and connecting organizations with content creators from salient (internet) cultures to co-create inclusive media interventions.** Before he made the move to academia, Roel worked for 10+ years as a media strategist and data analyst on the interface of journalism, IT and marketing. He holds a bachelor’s in Applied Arts and Technology (Saxion University of Applied Science, 2007) and Master’s in Communication Studies (University of Twente, 2011). In October 2020, Roel successfully defended his dissertation (Cum Laude), entitled ‘[Entertainment-Education in the New Media Landscape: Stimulating creative engagement in online communities for social and behavioral change][Entertainment-Education in the New Media Landscape_ Stimulating creative engagement in online communities for social and behavioral change]’. In 2020, Roel founded [New Momentum][] – a start-up in the South of Rotterdam that develops digital research methods to create (public) media campaigns in collaboration with participatory audiences. [Movez Lab]: https://www.eur.nl/en/essb/research/movez-lab [Entertainment-Education in the New Media Landscape_ Stimulating creative engagement in online communities for social and behavioral change]: http://hdl.handle.net/1765/131186 [New Momentum]: http://www.newmomentum.net

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