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Dive into the research topics where Serena D'Hooge is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
- 1 Article
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The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes
du Plessis, C., D'Hooge, S. & Sweldens, S., 1 Jun 2024, In: Journal of Consumer Research. 51, 1, p. 29-41 13 p., ucad046.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile21 Citations (Scopus)204 Downloads (Pure)