Research output per year
Research output per year
Stefan Stremersch holds the Desiderius Erasmus Distinguished Chair of Economics and the Chair in Marketing at the Erasmus School of Economics (ESE). Professor Stremersch's research is in the areas of innovation, marketing of technology and science, healthcare and pharmaceutical marketing, and international marketing. His research is largely situated in high technology markets (ICT, Telecom, consumer electronics, and video games) and pharmaceuticals, and led to published articles in the major scholarly journals including, among others, the International Journal of Research in Marketing, the Journal of Marketing, the Journal of Marketing Research, Marketing Science and Management Science. Professor Stremersch has won several prestigious awards including the Harold H. Maynard Best Paper Award from the Journal of Marketing, the J.C. Ruigrok Prize for the most productive young researcher in the social sciences in the Netherlands, awarded every four years to an economist, and the Rajan Varadarajan Early Career Award from the American Marketing Association in 2008. He also has an affiliation with IESE Business School, Barcelona, and is editorial or policy board member of several journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science and International Journal of Research in Marketing. For the latter journal, he served as editor together with Don Lehmann of the International Journal of Research in Marketing from 2006 to 2009. Professor Stremersch is also scientific director of the Erasmus Center for Marketing and Innovation and of the Erasmus Healthcare Business Center.
Research output: Contribution to journal › Article › Academic › peer-review
Research output: Contribution to journal › Article › Academic › peer-review
Research output: Memorandum/exposition › Teaching case › Academic
Research output: Memorandum/exposition › Teaching case › Academic
Research output: Memorandum/exposition › Teaching case › Academic
Guitart, I. A. (Creator) & Stremersch, S. (Creator), 2020
DOI: 10.25384/sage.c.5216472.v1, https://sage.figshare.com/collections/The_Impact_of_Informational_and_Emotional_Television_Ad_Content_on_Online_Search_and_Sales/5216472/1
Dataset
van Everdingen, Y. (Contributor), Hariharan, V. G. (Creator) & Stremersch, S. (Creator), 2019
DOI: 10.25384/sage.c.4445918.v1, https://sage.figshare.com/collections/Gear_Manufacturers_as_Contestants_in_Sports_Competitions_Breeding_and_Branding_Returns/4445918/1
Dataset
Landsman, V. (Creator) & Stremersch, S. (Creator), 2020
DOI: 10.25384/sage.c.4875246.v1, https://sage.figshare.com/collections/The_Commercial_Consequences_of_Collective_Layoffs_Close_the_Plant_Lose_the_Brand_/4875246/1
Dataset
Stremersch, S. (Creator), Winer, R. S. (Creator) & Camacho, N. (Creator), 2021
DOI: 10.25384/sage.c.5417222.v1, https://sage.figshare.com/collections/Faculty_Research_Incentives_and_Business_School_Health_A_New_Perspective_from_and_for_Marketing/5417222/1
Dataset
Camacho, N. (Creator), Nam, H. (Contributor), Kannan, P. K. (Contributor) & Stremersch, S. (Creator), 2019
DOI: 10.25384/sage.c.4353935.v1, https://sage.figshare.com/collections/Tournaments_to_Crowdsource_Innovation_The_Role_of_Moderator_Feedback_and_Participation_Intensity/4353935/1
Dataset
Stremersch, S. (Recipient), Kayande, U. (Recipient) & Roberts, J. H. (Recipient), 1 Jan 2015
Prize › Academic
Stremersch, S. (Recipient), Kayande, U. (Recipient) & Roberts, J. H. (Recipient), 1 Jan 2015
Prize › Academic
Stremersch, S. (Editor)
Activity: Publication peer-review and editorial work › Editorial work › Academic
Stremersch, S. (Editor)
Activity: Publication peer-review and editorial work › Editorial work › Academic
Stremersch, S. (Editor) & Lehmann, D. (Editor)
Activity: Publication peer-review and editorial work › Publication Peer-review › Academic
Stremersch, S. (Editor)
Activity: Publication peer-review and editorial work › Editorial work › Academic
Stremersch, S. & Almeida Camacho, N.
28/04/21
1 item of Media coverage
Press/Media: Public engagement activities › Academic
6/04/21
2 items of Media coverage
Press/Media: Public engagement activities › Academic
Hariharan, V. & Stremersch, S.
20/12/19
1 item of Media coverage
Press/Media: Public engagement activities › Academic