**Stijn Reijnders is Full Professor of "Cultural Heritage, in Particular in Relation to Tourism and Popular Culture" at the Erasmus University Rotterdam.** His research focuses on the intersection of media, culture and tourism. Currently he leads two large, international research projects: “[Worlds of Imagination][]”, funded by the European Research Council, and “Locating Imagination” funded by the Dutch Science Foundation. He has published many research papers and two monographs entitled "Holland op de Helling" (2006) – recipient of the national NeSCoR dissertation award – and "Places of the Imagination. Media, Tourism, Culture" (2011). In addition, Reijnders has co-edited "The Ashgate Research Companion to Fan Cultures" (2014), "Film Tourism in Asia: Evolution, Transformation and Trajectory" (2017) and "Locating Imagination in Popular Culture: Place, Tourism and Belonging" (exp. 2020/21). Furthermore, he serves as Vice-Dean of Research of the Erasmus School of History, Culture and Communication (ESHCC), member of the Supervisory Board of Museum Rotterdam, and Chair of the Popular Communication Division of the Netherlands Flanders Communication Association (NEFCA). Recently, he co-founded the new Masters programme "[Tourism, Culture & Society][Tourism_ Culture _Society]". [Worlds of Imagination]: https://www.worldsofimagination.eu/ [Tourism_ Culture _Society]: https://www.eur.nl/master/tourism-culture-and-society