**Suzana B. Rodrigues is Emeritus Professor of International Business and Organisation at the Department of Business-Society Management, Rotterdam School of Management, Erasmus University (RSM).** Her research interests centers around firms’ strategies in and from emerging markets. She does research on firms’ strategic responses to different institutional environments. These include multinationals’ and small firms’ strategies in and from emerging markets. The research on multinationals aims to contribute to theories of market and non-market strategies – how multinationals from both developed and emerging countries respond to market and institutional failures in host countries and their country of origin, while the  research on SMEs focuses on entrepreneurial firms’ international strategies and their capacity to adapt and innovate in emerging and less developed countries. Her research appears in leading journals such as, Journal of International Business Studies; Journal of Management Studies; Organization Studies; Human Relations; Journal of International Management; International Journal of Management and Governance;Corporate Governance: An International Review; Management International Review; Management & Organization Review