**Sanne Opree is Associate Professor of Quantitative Research Methods in the Department of Media and Communication at Erasmus University Rotterdam.** Her research line, “The good(s) life”, focuses on the effect of advertising and commercial media on youth’s materialism and well-being. Sanne holds a MA degree in Culture Studies (2007) and MSc degree in Sociology (2009) from Tilburg University. In March 2014 she received her PhD degree in Communication Science from the Amsterdam School of Communication Research ASCoR. Selected for their Young Talent Project, Sanne worked as an Assistant Professor of Youth & Media in the Department of Communication Science at the University of Amsterdam between September 2013 and March 2015. Sanne has published refereed articles in renowned journals such as Communication Research, Media Psychology, and Pediatrics. Her research has been recognized with best paper awards at several international conferences, as well as the Baschwitz young scholar article of the year award of ASCoR (2015) and the annual research prize of Erasmus University Rotterdam (2017). She also received teaching awards from the Graduate School of Communication of the University of Amsterdam (2014) and the Graduate School of Social Science and the Humanities of the Erasmus University Rotterdam (2019). Sanne's teaching interests include quantitative methods, research ethics, advertising and marketing, and consumer culture theory. Since 2017 she is the bachelor thesis coordinator for the International Bachelor in Communication and Media IBCoM.