dr. Sven-Ove Horst

Search results

• 2019

  Strategisches Handeln von Startups im Kontext der Mediatisierung: Eine empirische Analyse der kommunikativen Praktiken der Markenführung

  Horst, S-O., 2019, Marken und Start-ups. Schunk, H., Kochhan, C. & Könecke, T. (eds.). Wiesbaden: Springer Fachmedien Wiesbaden GmbH, p. 187-211 25 p.

  Research output: Chapter/Conference proceeding › Chapter › Academic

  File
  17 Downloads (Pure)
• 2018

  TV Film Financing in the Era of “Connected TV”. How do “Legacy” Broadcasters Respond to Market Changes?

  Horst, S-O., Murschetz, P., Brennan, D. & Friedrichsen, M., 2018, Handbook of State Aid for Film. Murschetz, P., Teichmann, R. & Karmasin, M. (eds.). Cham: Springer-Verlag, p. 615-633 19 p.

  Research output: Chapter/Conference proceeding › Chapter › Academic

  File
  28 Downloads (Pure)