dr. Vardan Avagyan

Personal profile

Research interests

Vardan is Assistant Professor of Marketing. His research is at the intersection of marketing and innovation. Substantively, his work addresses issues at different stages of innovation development, including innovation idea selection, development and speed, innovation diffusion, and the use of consumer attitudinal metrics to guide marketing decisions after innovation commercialization. He employs econometrical models and dynamic optimization tools to provide managerial insights in these areas.


Vardan’s academic work has received prestigious awards, such as the Amazon Research Awards in Advertising and the Marketing Science Institute research award. He has also presented his work at major conferences in the field, such as INFORMS Marketing Science, Marketing Dynamics, and EMAC.


Vardan teaches strategic marketing decision-making to data science students. He also supervises students working on projects with companies in the area of data science and marketing analytics and coaches master students doing their research in this area for their master thesis.


Keywords: Marketing & Innovation. Innovation Development. Idea Selection. Innovation Speed. Customer Mindset Metrics.


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