Research output per year
Research output per year
Personal profile
Research interests
Vardit Landsman-Schwartz is a Professor in the Marketing Group, Erasmus School of Economics, Department of Business Economics. She has a PhD in Marketing, an MSc with honors in Operations and Decision Research, and a bachelor degree in Economics and Management, from Tel Aviv University, Recanati Graduate School of Business Administration. Her research interests are in consumer choice and particularly the analysis of choice processes within new markets.
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The Detailing Response of Branded Drug Firms to Generic Entry
Hariharan, V., Landsman, V. & Stremersch, S., 2024, (Accepted/In press) In: International Journal of Research in Marketing.Research output: Contribution to journal › Article › Academic › peer-review
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A Chasm to Cross: From Research to Practice and Back
Landsman - Schwartz, V., 14 Feb 2020, Rotterdam: Erasmus Research Institute of Management (ERIM). (ERIM Inaugural Address Series).Research output: Book/Report/Inaugural speech/Farewell speech › Inaugural speech
Open AccessFile7 Downloads (Pure) -
The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?
Landsman - Schwartz, V. & Stremersch, S., 2020, In: Journal of Marketing. 84, 3Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile7 Citations (Scopus)21 Downloads (Pure) -
Cross-decision social effects in product adoption and defection decisions
Landsman - Schwartz, V. & Nitzan, I., 15 Oct 2019, In: International Journal of Research in Marketing. 37, 2Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile12 Citations (Scopus)7 Downloads (Pure) -
Testing Alternative Learning Theories: Evidence from Subscription Contracts
Ater, I. & Landsman - Schwartz, V., 2018, In: The Journal of Industrial Economics. LXVI, 4, p. 763-815 53 p.Research output: Contribution to journal › Article › Academic › peer-review
4 Citations (Scopus)