Personal profile

Research interests

Veronika Bak is a PhD candidate at the Department of Media and Communication at Erasmus University Rotterdam (the Netherlands). She is a member of the research team of the Horizon Europe SEISMEC project (Supporting European Industry Success Maximization through Empowerment Centered development), a pioneering project funded by the European Commission. Working with a consortium of 31 partners from 17 countries, the SEISMEC project focuses on transforming workplaces across Europe, putting human-centred approaches and worker empowerment at the forefront of advanced technology implementation and industrial development. 

Veronika's research interests include human-centred approaches to skills development and employment, in-work learning, reskilling and upskilling initiatives. She aims to deliver impactful research that supports European industry in creating adaptable, inclusive workplaces that benefit both workers and society.

ERMeCHS research clusters

  • REACT - Responsible Engagement with AI, Culture and Technology
  • ROCCS - Responsible Organizations Communication, Change and Society

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