**Vidhi Chaudhri** is Associate Professor in the Department of Media and Communication at Erasmus University Rotterdam and Academic Coordinator of the Master Media & Business. Her teaching and research interests span a variety of topics in organizational communication and public relations, including corporate social responsibility (CSR), crisis communication and corporate reputation, social-mediated corporate communication, business-NGO relations, and employee engagement. Driven by her interest in bridging academic and industry, her approach to teaching and research combines conceptual knowledge with an applied perspective. Vidhi has a doctorate in organizational communication from Purdue University, USA. Her work is published in peer-reviewed journals such as *Management Communication Quarterly, Public Relations Review, Journal of Communication Management, International Journal of Strategic Communication, International Journal of Business Communication, and Corporate Communication: A International Journal*, among others. She is co-author of several book chapters, business case studies, and a book Corporate Communication through Social Media: Strategies for Managing Reputation (SAGE).

Vidhi also serves as the Associate Editor and lead for research cases at Management Communication Quarterly and an Editorial Board member for International Journal of Strategic Communication. 

Before joining EUR in 2012, Vidhi was Assistant Professor in Communication at The Indian Institute of Management, Ahmedabad (IIMA) where she taught courses in organizational change, analytical writing, and spoken business communication, and facilitated sessions in executive education programs. A native of India, Vidhi studied history at Delhi University and worked as a public relations consultant with 20:20 MEDIA (now 2020 MSL) and a voice-over specialist at India’s national television network.