Research output per year
Research output per year
Personal profile
Research interests
Vijay Ganesh Hariharan is an Associate Professor of Marketing at Erasmus School of Economics, Erasmus University. His primary research interests lie in empirical modeling of issues related to new product introductions and retail brand management. He is also interested in modeling endogeneity and dynamics in various marketing phenomenon. He holds a Ph.D. in Marketing and M.A. in Economics from the State University of New York at Buffalo.
Fingerprint
Dive into the research topics where Vijay Hariharan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
-
Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Effects
van Everdingen, Y., Hariharan, V. & Stremersch, S., 2019, In: Journal of Marketing. 83, 3, p. 126-144 19 p.Research output: Contribution to journal › Article › Academic › peer-review
5 Citations (Scopus) -
Shopper Marketing Moderators of the Brand Equity - Behavioral Loyalty Relationship
Hariharan, V., Desai, KK., Talukdar, D. & Inman, JJ., 2018, In: Journal of Business Research. 85, p. 91-104 14 p.Research output: Contribution to journal › Article › Academic › peer-review
22 Citations (Scopus) -
Aggregate Impact of Different Brand Development Strategies
Hariharan, V., Bezawada, R. & Talukdar, D., 2015, In: Management Science. 61, 5, p. 1164-1182 19 p.Research output: Contribution to journal › Article › Academic › peer-review
7 Citations (Scopus) -
Optimal Targeting of Advertisement for New Products with Multiple Consumer Segments
Hariharan, V., Talukdar, D. & Kwon, C., 2015, In: International Journal of Research in Marketing. 32, 3, p. 263-271 9 p.Research output: Contribution to journal › Article › Academic › peer-review
17 Citations (Scopus) -
Trial, Repeat Purchase And Spillover Effects Of Cobranded Extensions
Hariharan, V., Bezawada, R. & Talukdar, D., 2012, In: The Journal of Product and Brand Management. 21, 2, p. 76-88 13 p., 1.Research output: Contribution to journal › Article › Academic › peer-review
8 Citations (Scopus)
Activities
- 1 Editorial work
-
MIS Quarterly (Journal)
Vijay Hariharan (Editor)
1 Mar 2012 → …Activity: Publication peer-review and editorial work › Editorial work › Academic