Research output per year
Research output per year
Personal profile
Research interests
Dr. Xi Chen's research focuses on quantitative marketing and digital marketing, with particular interests in the impact of digital tools and platforms on consumer behaviors and the implications for company strategies and public policies. Dr. Xi Chen received his PhD in Marketing from School of Business and Management at the Hong Kong University of Science and Technology.
Research Interests
- Quantitative Marketing
- Digital Marketing
- Consumer Policy
- Social Network Theory
- Causal Inference
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Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks.
Chen, X., van der Lans, R. & Trusov, M., Dec 2021, In: Management Science. 67, 12, p. 7575-7598 24 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access2 Citations (Scopus) -
Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies
Chen, X., van der Lans, R. & Phan, T. Q., 2017, In: Journal of Marketing Research. 54, 2, p. 187-201 15 p.Research output: Contribution to journal › Article › Academic › peer-review
File47 Citations (Scopus)39 Downloads (Pure) -
Integrating social networks into marketing decision models
Chen, X., van der Lans, R. & Trusov, M., 2017, Handbook of Marketing Decision Models. Cham: Springer-VerlagResearch output: Chapter/Conference proceeding › Chapter › Academic
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Tepotinib plus gefitinib in patients with EGFR-mutant non-small-cell lung cancer with MET overexpression or MET amplification and acquired resistance to previous EGFR inhibitor (INSIGHT study): an open-label, phase 1b/2, multicentre, randomised trial
Wu, Y. L., Cheng, Y., Zhou, J., Lu, S., Zhang, Y., Zhao, J., Kim, D. W., Soo, R. A., Kim, S. W., Pan, H., Chen, Y. M., Chian, C. F., Liu, X., Tan, S. W. D., Bruns, R., Straub, J., Johne, A., Scheele, J., Park, K. & Yang, C. H. & 30 others, , Nov 2020, In: The Lancet Respiratory Medicine. 8, 11, p. 1132-1143 12 p.Research output: Contribution to journal › Article › Academic › peer-review
190 Citations (Scopus) -
Estimating Tie Strength in Multi-Relation Online Social Networks
Chen, X., Wang, A. C. & Zhang, M. X., 2014.Research output: Working paper › Academic
Press/Media
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Online social gaming may provide key to understanding influence of online friends
22/01/21
1 Media contribution
Press/Media: Public engagement activities › Professional