Yadi Yang

Yadi’s current research aims at gaining a better understanding of the saving, investing, and spending behaviors of consumers for pension preparation, to support individual pension planning by personalized marketing tools.

Her first project studies how to jointly model the discrete and continuous pension investment behaviors of consumers using MDCEV & MDCNEV model. Her second project studies how consumers’ goals influence their preference for different pension pay-out schemes using choice-based conjoint design and text analysis. Her third project aims to develop a recommender system that integrate consumer preference as well as the suggestions from pension experts to provide consumers optimal recommendations on pension products.