Dr. Yashar Ghiassi-Farrokhfal is an Associate Professor at the Rotterdam School of Management, Erasmus University. Additionally, he serves as the academic director of smart energy and sustainability at the Erasmus Center for Data Analytics (ECDA) and holds the position of Erasmus Uni. scientific lead at the Centre of Energy System Intelligence (CESI). He obtained his Ph.D. from the University of Toronto, Canada, and has numerous publications in esteemed journals, focusing on the topic of energy transition. Dr. Ghiassi-Farrokhfal has been continuously invited as guest speaker in leading energy discussion stages such as the ‘World Energy Congress (WEC)’, and has organized numerous conferences and workshops in the field of energy transition. He has secured multiple grants to work on European and Dutch projects, including FlexSUS (municipal heat transition), MAGPIE (Energy transition in Ports), HyTROS (Hydrogen market), Com2Heat (composite-based heat network), MODES (Data layer in energy markets). Employing a multi-disciplinary approach, he has delved into diverse facets of energy transitions such as sector coupling, microgrids, electric vehicles, hydrogen, energy storage, and market mechanisms at retail, wholesale, peer-to-peer, and bilateral levels. Notably, his recent interests include investigating the role of energy data and the associated challenges in the context of the digital energy transition.