Yeqing Zhou is an Assistant Professor at the Technology and Operations Management department at RSM. Her research centers on simple and flexible strategies in supply chain management and service operations, aiming to develop (near) optimal, implementable policies to generate clear guidelines for decision-making in fundamental operations problems. Her research demonstrates the effectiveness of novel selling strategies that embrace consumer flexibility in e-commerce and service systems. Yeqing is broadly interested in the theory and practice of supply chain management, service operations, and business analytics. She is a researcher in the Dutch national funding plan for the societal effects of digitalisation.

Before joining RSM, Yeqing worked at Eindhoven University of Technology as an assistant professor in operations management. Yeqing holds a Ph.D. in Operations Research from the Department of Industrial Engineering and Operations Research at Columbia University. The title of her Ph.D. thesis is "Supply Chain and Service Operations with Demand-Side Flexibility." Yeqing received her M.S. degree in Operations Research from Columbia University and her B.S. in Mathematics from Fudan University.