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Research interests

Yijing Wang is Associate Professor in Organizational and Corporate Communication in the Department of Media and Communication at Erasmus University Rotterdam. She teaches in the International Bachelor program in Communication (IBCoM) and Masters in Media and Business, as well as supervising MA and BA thesis students. In 2020, she received the Media & Communication Best Teacher Award as a recognition of her engagement in high-quality education and teaching innovation. She is also Chair of the Professional Advisory Committee (https://www.eur.nl/en/eshcc/media-and-communication/professional-advisory-committee).

Before joining the department in September 2015, she was Associate Dean for Asia and Assistant Professor of Business and Society Management at TIAS Business School, Tilburg University. She obtained Master degree in Financial Economics with a high distinction from School of Economics, Erasmus University Rotterdam, the Netherlands, and a PhD degree in Corporate Reputation and Stakeholder Management from Rotterdam School of Management (RSM), Erasmus University Rotterdam.

Her research focuses on corporate communication and stakeholder management. She is also interested in the broader question of why and how an intangible asset, such as a good corporate reputation, could generate a superior performance to a firm. Her research and teaching interests include reputation management, corporate social responsibility, corporate activism and crisis communication. She is author of a few international publications in journals such as Journal of Business Ethics, Journal of International Management, Business Horizons, Convergence, and Media and Communication.

She served as an Associate Editor of the Corporate Reputation Review, Editoral Board Member of Business Horizons, and the Guest Editor for the International Journal of Communication. She has presented at international conferences such as the Annual Conference of the International Communication Association, the Academy of Management Meeting, the Conference on Corporate Reputation, Brand, Identity and Competitiveness, and the conference of the Corporate Identity/Association Research Group, among other.  

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

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