Personal profile
Research interests
Dr. Yongjian Groenendijk-Li works as a Lecturer in the Department of Media & Communication at Erasmus School of History, Culture and Communication. His research lies on the intersection of these three factors: digital media, migration and ageing. Before coming to Erasmus University Rotterdam, Yongjian received his Bachelor's degree in Public Administration from Wuhan University (WHU, China) in 2016, followed by a Research Master's Degree in Public Policy at Renmin University of China (RUC) in 2018. He also studied social pedagogy, care and lifelong learning at Hokkaido University in Sapporo, Japan, in 2017. He was a visiting research fellow in intercultural communication, international education, and student mobility at the University of Helsinki (Finland) from 2017 to 2018. He worked as an intern at Tencent in 2017. Yongjian's research interests include media technologies, migration and media, intercultural communication and the digital diaspora. He is particularly interested in how social media mediate migrants' lives.
ERMeCHS research clusters
- PCI - Popular Culture and Inequalities
- VISUAL - The Visual in Media, Culture, Society & History
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education
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Collaborations and top research areas from the last five years
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"Vlogging my lives of two homes": Chinese Houniao and their place-making in the online–offline nexus
Li, Y. & Krijnen, T., Jan 2026, In: Mobile Media and Communication. 14, 1, p. 211-229 19 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile6 Downloads (Pure) -
Migratory birds in the digital age: Digital place-making, narrative, and identity of Chinese ageing Houniao migrants
Li, Y., 25 Sept 2025, Rotterdam. 187 p.Research output: Types of Thesis › Doctoral Thesis › Internal
Open AccessFile302 Downloads (Pure) -
Gain or Pain: The Double-Edged Sword Effect of Artificial Intelligence Adoption on Employee Service Performance
Quan, J., Li, Y., Zhang, M. & Wu, Z., 5 Sept 2025, (E-pub ahead of print) In: Journal of Organizational Behavior. p. 1-30 30 p.Research output: Contribution to journal › Article › Academic › peer-review
3 Citations (Scopus) -
Book Review: The Global Smartphone: Beyond a Youth Technology by Daniel Miller, Laila Abed Rabho, Patrick Awondo, Maya de Vries, Marilia Duque, Pauline Garvey, Laura Haapio-Kirk, Charlotte Hawkins, Alfonso Otaegui, Shireen Walton and Xinyuan Wang
Li, Y., 1 Aug 2025, In: Mobile Media and Communication.Research output: Contribution to journal › Book/Film/Article review › Academic
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Empowered to excel: how and when customer empowering behaviors ignite employee customer-oriented citizenship behaviors
Quan, J., Yang, Y., Wu, Z. & Li, Y., 10 Mar 2025, In: Journal of Hospitality Marketing and Management. 34, 5, p. 704-724 21 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile6 Citations (Scopus)55 Downloads (Pure)