ERIM Top Article Award 2019

Prize › Academic

Description

Chan, H., Boksem, M., & Smidts, A. (2018). Neural profiling of brands: Mapping brand image in consumers' brains with visual templates. Journal of Marketing Research, 55(4), 600-615. https://doi.org/10.1509/jmr.17.0019
Awarded date29 Nov 2019
Granting OrganisationsErasmus Research Institute of Management (ERiM)

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