IJRM Best Paper Award 2012

  • Lemmens, A (Aurelie) (Recipient)

PrizeAcademic

Description

The article Dynamics in the international market segmentation of new product growth written by Aurélie Lemmens, Christophe Croux and Stefan Stremersch, and published in the International Journal of Research in Marketing was the recipient of the 2012 IJRM Best Paper Award.
Degree of recognitionInternational

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