25 years of IJRM: Reflections on the past and the future

Stefan Stremersch

doi:10.1016/j.ijresmar.2008.06.001

25 years of IJRM: Reflections on the past and the future

Stefan Stremersch

Business Economics

Research output: Contribution to journal › Article › Academic › peer-review

4 Citations (Scopus)

Abstract

This year marks the 25th anniversary of the International Journal of Research in Marketing. Many new journals fail. Others have a brief (or long, in the case of the Journal of Business) run and then fade from prominence and/or existence. Thus, the task of creating a journal “for the ages” is a Herculean undertaking.

Original language	English
Pages (from-to)	143-148
Number of pages	6
Journal	International Journal of Research in Marketing
Volume	25
Issue number	3
DOIs	https://doi.org/10.1016/j.ijresmar.2008.06.001
Publication status	Published - 2008

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10.1016/j.ijresmar.2008.06.001

http://hdl.handle.net/1765/13647

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abstract = "This year marks the 25th anniversary of the International Journal of Research in Marketing. Many new journals fail. Others have a brief (or long, in the case of the Journal of Business) run and then fade from prominence and/or existence. Thus, the task of creating a journal “for the ages” is a Herculean undertaking.",

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25 years of IJRM: Reflections on the past and the future

Abstract

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