25 years of IJRM: Reflections on the past and the future

Research output: Contribution to journalArticleAcademicpeer-review

4 Citations (Scopus)

Abstract

This year marks the 25th anniversary of the International Journal of Research in Marketing. Many new journals fail. Others have a brief (or long, in the case of the Journal of Business) run and then fade from prominence and/or existence. Thus, the task of creating a journal “for the ages” is a Herculean undertaking.
Original languageEnglish
Pages (from-to)143-148
Number of pages6
JournalInternational Journal of Research in Marketing
Volume25
Issue number3
DOIs
Publication statusPublished - 2008

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