Abstract
This year marks the 25th anniversary of the International Journal of Research in Marketing. Many new journals fail. Others have a brief (or long, in the case of the Journal of Business) run and then fade from prominence and/or existence. Thus, the task of creating a journal “for the ages” is a Herculean undertaking.
| Original language | English |
|---|---|
| Pages (from-to) | 143-148 |
| Number of pages | 6 |
| Journal | International Journal of Research in Marketing |
| Volume | 25 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2008 |
Research programs
- ESE - MKT
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