A Brazilian Hollywood in the making? Film, tourism and creative city discourse in the hinterland of Paraíba

Débora Póvoa*, Stijn Reijnders, Emiel Martens

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

2 Citations (Scopus)
81 Downloads (Pure)


Originating in metropoles in the Global North, the creative cities model has increasingly been replicated in locations around the globe. However, betting on the creative industries to reinvigorate stagnant economies might not be a solution compatible with every context. To analyse this issue, this article presents the case of the small Brazilian city of Cabaceiras, which was the target of a project aimed at revitalizing its economy through film and tourism in 2007. Based on 25 interviews with residents and policy makers, we examine whether the initiative was, in their view, successful in stimulating a creative hub. We argue that the creative cities model has not yet proven feasible in Cabaceiras due to financial and infrastructural challenges that the city experiences, its positioning outside of Brazil’s cultural and creative centres and the uncertainties of investing in the audiovisual sector in the country.

Original languageEnglish
Pages (from-to)691-706
Number of pages16
JournalInternational Journal of Cultural Studies
Issue number5
Publication statusPublished - 12 May 2021

Bibliographical note

Funding Information:
The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This project has received funding from the European Research Council (ERC) under the European Union’s Horizon 2020 research and innovation programme (grant agreement No. CoG-2015_681663).

Publisher Copyright:
© The Author(s) 2021.

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