A conceptual framework of fit for brand extensions of fast moving consumer products

EJ Nijssen, G Antonides, B Leeuwen

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Number of pages15
EditionPapers on Economic Psychology 143
Publication statusPublished - 1996

Publication series

SeriesPapers on Economic Psychology

Research programs

  • ESE - MKT

Cite this