A Connectionist Model of Brand-Quality Associations

Stijn Osselaer, C Janiszewski

Research output: Contribution to journal › Article › Academic › peer-review

169 Citations (Scopus)

Abstract

Consumers use brand names and product features to predict the performance of pro

Original language	Undefined/Unknown
Pages (from-to)	331-350
Number of pages	20
Journal	Journal of Marketing Research
Volume	37
Issue number	3
Publication status	Published - 2000
Externally published	Yes

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T1 - A Connectionist Model of Brand-Quality Associations

AU - Osselaer, Stijn

AU - Janiszewski, C

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