A Connectionist Model of Brand-Quality Associations

Stijn Osselaer, C Janiszewski

Research output: Contribution to journalArticleAcademicpeer-review

169 Citations (Scopus)

Abstract

Consumers use brand names and product features to predict the performance of pro
Original languageUndefined/Unknown
Pages (from-to)331-350
Number of pages20
JournalJournal of Marketing Research
Volume37
Issue number3
Publication statusPublished - 2000
Externally publishedYes

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