A cunning purchase: The life and work of Maynard Keynes

Yet I glory More in the cunning purchase of my wealth Than in the glad possession Ben Jonson, Volpone PORTRAIT OF THE ECONOMIST AS A YOUNG MAN On 21 June 1921, Maynard Keynes delivered the presidential address to the annual reunion of the Apostles - a secret society of the Cambridge University students and alumni which included such luminaries as Alfred North Whitehead, Bertrand Russell, G. E. Moore and Henry Sidgwick. What had united the Apostles of Keynes's own generation were their commitments, learned from G. E. Moore, to absolute truth and to the search for friendship and beauty. The ideal career for Keynes's cohort of Apostles would have been to become an artist, creating beauty and living in a community of other artists with whom one had close bonds of friendship. But what should one do if one simply did not have the talent to become an artist? In his address, Keynes seems to suggest that the best option for those who lack artistic talent may be to use their talents to pursue a career in finance or business. Quoting Ben Jonson, Keynes argued that the true reward of such activity lay not in wealth itself so much as in the 'the cunning purchase of… wealth'.