A data mining framework for targeted category promotions

Thomas Reutterer*, Kurt Hornik, Nicolas March, Kathrin Gruber

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

9 Citations (Scopus)
Original languageEnglish
JournalJournal of Business Economics
Publication statusPublished - Apr 2017
Externally publishedYes

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