A dynamic multinomial probit model for brand choice with different long-run and short-run effects of marketing-mix variables

Research output: Contribution to journalArticleAcademicpeer-review

34 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)717-744
Number of pages28
JournalJournal of Applied Econometrics
Volume15
Issue number6
Publication statusPublished - 2000

Bibliographical note

November-December 2000

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