A laddering approach to the use of methods and techniques to reduce the cycle time of new-to-the-firm products

F (Fred) Langerak, E Peelen, EJ Nijssen

Research output: Contribution to journalArticleAcademicpeer-review

Original languageUndefined/Unknown
Pages (from-to)173-182
Number of pages10
JournalJournal of Product Innovation Management
Volume16
Issue number2
Publication statusPublished - 1999

Research programs

  • RSM MKT

Cite this