A new application of the temporal contiguity effect in designing narrated slideshows

Tzu Chien Liu*, Yi Chun Lin, Fred Paas

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

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Abstract

We investigated whether the temporal contiguity effect, which holds that information sources, such as visual information and narration need to be temporally coordinated for learning to be effective, can also be found in narrated slideshows. A concurrent presentation-key point format (CPK), in which visual information sequentially appeared as key points on the slide with corresponding narration, was compared to a concurrent presentation-whole format (CPW), in which visual information was shown all at once on the slide with corresponding narration, and a sequential presentation format (SP), in which the narration was played first before all the corresponding visual information was presented at once. Ninety-nine undergraduates were randomly divided across the CPK, CPW and SP conditions. Results revealed that participants in the CPK group had higher post-test performance and learning efficiency than participants in the CPW and SP conditions. Performance in the CPW condition was higher than in the SP conditions, but only in terms of learning efficiency. The results suggested that the occurrence of the temporal contiguity effect not only depends on whether the presentation of narration and visual information in narrated slideshows is concurrent or not, but also on how concurrent it is.

Original languageEnglish
Pages (from-to)59-72
Number of pages14
JournalEducational Technology Research and Development
Volume70
Issue number1
DOIs
Publication statusPublished - 30 Jan 2022

Bibliographical note

Funding Information:
We would like to thank the editor of Educational Technology Research and Development and anonymous reviewers, who provided all?the valuable comments and suggestions. Also, we would like to express our gratitude to the?Ministry of Science and Technology (MOST)?in Taiwan for its?financial support?to this research under Grant No. MOST 106-2511-S-003-033-MY3 and MOST 108-2511-H-003-044-MY4.?Moreover, we sincerely appreciate the funding offered by?the ?Institute for Research Excellence in Learning Sciences? of National Taiwan Normal University (NTNU) from The Featured Areas Research Center Program within the framework of the Higher Education Sprout Project by the Ministry of Education (MOE) in Taiwan. Finally, we would like to thank all the people who helped us and supported this research. This research would not have been possible without them.

Funding Information:
We would like to thank the editor of Educational Technology Research and Development and anonymous reviewers, who provided all the valuable comments and suggestions. Also, we would like to express our gratitude to the Ministry of Science and Technology (MOST) in Taiwan for its financial support to this research under Grant No. MOST 106-2511-S-003-033-MY3 and MOST 108-2511-H-003-044-MY4. Moreover, we sincerely appreciate the funding offered by the “Institute for Research Excellence in Learning Sciences” of National Taiwan Normal University (NTNU) from The Featured Areas Research Center Program within the framework of the Higher Education Sprout Project by the Ministry of Education (MOE) in Taiwan. Finally, we would like to thank all the people who helped us and supported this research. This research would not have been possible without them.

Publisher Copyright:
© 2021, Association for Educational Communications and Technology.

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