A Note on the Effect of Brand Image on Sales

MB Ataman, U Burc

Research output: Contribution to journalArticleAcademicpeer-review

34 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)237-250
Number of pages14
JournalThe Journal of Product and Brand Management
Volume12
Issue number4
DOIs
Publication statusPublished - 2003
Externally publishedYes

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