Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 237-250 |
Number of pages | 14 |
Journal | The Journal of Product and Brand Management |
Volume | 12 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2003 |
Externally published | Yes |
A Note on the Effect of Brand Image on Sales
MB Ataman, U Burc
Research output: Contribution to journal › Article › Academic › peer-review
34
Citations
(Scopus)