A Note on the Effect of Brand Image on Sales

MB Ataman, U Burc

Research output: Contribution to journal › Article › Academic › peer-review

34 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	237-250
Number of pages	14
Journal	The Journal of Product and Brand Management
Volume	12
Issue number	4
DOIs	https://doi.org/10.1108/10610420310485041
Publication status	Published - 2003
Externally published	Yes

Access to Document

@article{98b0eea7742840f7959cff9675d8e298,

title = "A Note on the Effect of Brand Image on Sales",

author = "MB Ataman and U Burc",

year = "2003",

doi = "10.1108/10610420310485041",

language = "Undefined/Unknown",

volume = "12",

pages = "237--250",

journal = "Journal of Product and Brand Management",

issn = "1061-0421",

number = "4",

}