| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 237-250 |
| Number of pages | 14 |
| Journal | The Journal of Product and Brand Management |
| Volume | 12 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 2003 |
| Externally published | Yes |
A Note on the Effect of Brand Image on Sales
MB Ataman, U Burc
Research output: Contribution to journal › Article › Academic › peer-review
49
Citations
(Scopus)