A relationship-management assessement tool: questioning, identifying, and prioritizing critical aspects of customer relationships

A Lindgreen, R Palmer, Joelle Vanhamme, J Wouters

Research output: Contribution to journalArticleAcademicpeer-review

106 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)57-71
Number of pages15
JournalIndustrial Marketing Management
Volume35
Issue number1
DOIs
Publication statusPublished - 2006

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