| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 507-533 |
| Number of pages | 26 |
| Journal | Tijdschrift voor Economie en Management |
| Volume | XLI |
| Issue number | 4 |
| Publication status | Published - 1996 |
| Externally published | Yes |
A Review of Brand Loayalty Measures in Marketing
M Mellens, MG (Marnik) Dekimpe, JBEM Steenkamp
Research output: Contribution to journal › Article › Academic