A seismic shift in the car industry: The management challenge and responsibility

Christoph Loch*, Fabian Sting

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review


The development of new environmental laws and alternative technologies in the form of hybrid and fully electric engines has influenced the car industry. Toyota has introduced its innovative fuel technologies comply the environment regulations that extend with product life-cycle footprints and all operations. Japanese manufacturers has entered the US market and generating more revenues than the American companies. BMW's efficient dynamics strategy still focuses on comfort driving simultaneously ensuring the fuel-efficiency. The big car companies will not be able to avoid parallel trials such as having a fuel cell and a hybrid and a high efficiency diesel, launching cars for the global market and experimental locally designed cars in Asian markets. Companies will have to experiment in an repetitive manner such as by launching a hybrid and seeing how it does, or launching a low cost car in India and learning about its weaknesses and strengths.

Original languageEnglish
JournalAutomotive Industries AI
Issue number3
Publication statusPublished - Mar 2010


Dive into the research topics of 'A seismic shift in the car industry: The management challenge and responsibility'. Together they form a unique fingerprint.

Cite this