Original language | Undefined/Unknown |
---|---|
Title of host publication | Cases in Consumer Behaviour |
Editors | G. Antonides, W.F. van Raaij |
Place of Publication | Chichester, UK |
Publisher | John Wiley & Sons Inc. |
Pages | 105-111 |
Number of pages | 7 |
ISBN (Print) | 0471987816 |
Publication status | Published - 1999 |
Research programs
- RSM MKT