Account managers creation of social capital: communal and instrumental investments and performance implications

Willem Verbeke, FD (Frank) Belschak, SHK (Stefan) Wuyts, RP Bagozzi

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Number of pages48
EditionERIM Report Series Research in Management 2004 011-MKT
Publication statusPublished - 2004

Publication series

SeriesERIM Report Series Research in Management 2004
Volume011-MKT

Research programs

  • ESE - MKT

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