Account managers' internal relationship marketing: Implications of internal social network structure for account management's effectiveness

DJ (David) Dekker; JMD Koster

Account managers' internal relationship marketing: Implications of internal social network structure for account management's effectiveness

DJ (David) Dekker, JMD Koster

Erasmus School of Economics

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original language	Undefined/Unknown
Number of pages	19
Edition	Ribes 99-04
Publication status	Published - 1999

Publication series

Series	Ribes
Volume	99-04

Research programs

ESE - MKT

Cite this

@book{8ff36e49557447a4bde7884759082679,

title = "Account managers' internal relationship marketing: Implications of internal social network structure for account management's effectiveness",

author = "Dekker, {DJ (David)} and JMD Koster",

year = "1999",

language = "Undefined/Unknown",

isbn = "9050863205",

series = "Ribes",

edition = "Ribes 99-04",

}

TY - BOOK

T1 - Account managers' internal relationship marketing: Implications of internal social network structure for account management's effectiveness

AU - Dekker, DJ (David)

AU - Koster, JMD

PY - 1999

Y1 - 1999

M3 - Report

SN - 9050863205

T3 - Ribes

BT - Account managers' internal relationship marketing: Implications of internal social network structure for account management's effectiveness

ER -