Account managers' internal relationship marketing: Implications of internal social network structure for account management's effectiveness

DJ (David) Dekker, JMD Koster

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Number of pages19
EditionRibes 99-04
Publication statusPublished - 1999

Publication series

SeriesRibes
Volume99-04

Cite this