Achieving Competitive Advantage in SME's by Building Trust in Interfirm Alliances

FM Go, JH Appelman

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationTourism in the Age of Globalization
EditorsC. Cooper, S. Wahab
Place of PublicationLondon
PublisherRoutledge
Pages---
Publication statusPublished - 2000

Research programs

  • RSM MKT

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