Abstract
We present an alternative perspective of a financial services cybermediary. Drawing on the institutional entrepreneurship literature and identity theory, we develop a theoretical model for cybermediaries that aim to become core players in the emerging online financial services field. In this model an alternating emphasis on either an insider perspective and interorganizational linkages, or an outsider perspective and revolutionary interpersonal interaction, enables cybermediaries to evolve from a legitimate peripheral position to a core directing position in the emerging online financial services field. Both feedback and feedforward learning processes hereby help to ensure the pivotal role of cybermediaries by locking in the identities of the main institutional constituents to their advantage.
Original language | English |
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Title of host publication | Proceedings of the 34th Annual Hawaii International Conference on System Sciences (HICSS-34) |
Subtitle of host publication | Volume 7 |
Place of Publication | Washington DC |
Publisher | IEEE Computer Society |
Pages | 1-10 |
Number of pages | 10 |
Volume | 9 |
ISBN (Print) | 0769509819 |
DOIs | |
Publication status | Published - 6 Jan 2001 |
Event | Paper presented at the HICSS-Conference - Hawaii Duration: 1 Jan 2000 → … |
Conference
Conference | Paper presented at the HICSS-Conference |
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City | Hawaii |
Period | 1/01/00 → … |
Research programs
- RSM ORG
- RSM S&E