Acting Cooperatively While Being Revolutionary: An Insider-Outsider Cybermediary Theory

M Hensmans, Frans van den Bosch, Henk Volberda

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

Abstract

We present an alternative perspective of a financial services cybermediary. Drawing on the institutional entrepreneurship literature and identity theory, we develop a theoretical model for cybermediaries that aim to become core players in the emerging online financial services field. In this model an alternating emphasis on either an insider perspective and interorganizational linkages, or an outsider perspective and revolutionary interpersonal interaction, enables cybermediaries to evolve from a legitimate peripheral position to a core directing position in the emerging online financial services field. Both feedback and feedforward learning processes hereby help to ensure the pivotal role of cybermediaries by locking in the identities of the main institutional constituents to their advantage.
Original languageEnglish
Title of host publicationProceedings of the 34th Annual Hawaii International Conference on System Sciences (HICSS-34)
Subtitle of host publicationVolume 7
Place of PublicationWashington DC
PublisherIEEE Computer Society
Pages1-10
Number of pages10
Volume9
ISBN (Print)0769509819
DOIs
Publication statusPublished - 6 Jan 2001
EventPaper presented at the HICSS-Conference - Hawaii
Duration: 1 Jan 2000 → …

Conference

ConferencePaper presented at the HICSS-Conference
CityHawaii
Period1/01/00 → …

Research programs

  • RSM ORG
  • RSM S&E

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