Activation of salesperson stereotypes affects perceptions of word-of-mouth referral

Mirjam Tuk, PWJ Verlegh, Ale Smidts, DHJ Wigboldus

Research output: Contribution to journal › Article › Academic › peer-review

Original language	Undefined/Unknown
Pages (from-to)	256-257
Number of pages	2
Journal	Advances in Consumer Research
Volume	32
Issue number	1
Publication status	Published - 2005

Research programs

@article{e8a66f13227d4aba80e2de24b66a0188,

title = "Activation of salesperson stereotypes affects perceptions of word-of-mouth referral",

author = "Mirjam Tuk and PWJ Verlegh and Ale Smidts and DHJ Wigboldus",

year = "2005",

language = "Undefined/Unknown",

volume = "32",

pages = "256--257",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

number = "1",

}