| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Proceedings of the 22nd Conference of the European Marketing Academy |
| Place of Publication | Barcelona |
| Number of pages | 12 |
| Publication status | Published - 1993 |
| Externally published | Yes |
Adoption and Diffusion of the Commercial use of the ECU in Business Markets
Research output: Chapter/Conference proceeding › Chapter › Academic