Adoption and use of marketing decision support systems

Berend Wierenga, KRE Huizingh, PAM Oude Ophuis

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing Science Conference, London 12-15 July, 1992: Abstracts of Presentations
EditorsM.D. Uncles, G. Goodhardt
Place of PublicationLondon
PagesGM5 2
Number of pages1
Publication statusPublished - 1992

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