Adoption and use of marketing decision support systems

Berend Wierenga, KRE Huizingh, PAM Oude Ophuis

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing Science Conference, London 12-15 July, 1992: Abstracts of Presentations
Editors	M.D. Uncles, G. Goodhardt
Place of Publication	London
Pages	GM5 2
Number of pages	1
Publication status	Published - 1992

Cite this

@inbook{0d6a3a844e334d9797b1996590a5f0e3,

title = "Adoption and use of marketing decision support systems",

author = "Berend Wierenga and KRE Huizingh and {Oude Ophuis}, PAM",

year = "1992",

language = "Undefined/Unknown",

pages = "GM5 2",

editor = "M.D. Uncles and G. Goodhardt",

booktitle = "Marketing Science Conference, London 12-15 July, 1992: Abstracts of Presentations",

}